Napier is located in Hawke's Bay on the North Island in New Zealand. In 1931, most of Napier was razed to the ground during the Hawke's Bay earthquake. Rebuilt in the Art Deco tradition it now has a very high concentration of architecture from the 1930's: Art Deco, Spanish Mission and Stripped Classical.
The Art Deco Movement originated in Europe, in the early 20th century. It's name derived from great Exposition de Arts Moderness Decoratifs et Industriels held in Paris in 1925. Art Deco is unique in it's combination of modern industrial styles with fine craftsmanship and luxurious materials.
It is a period that I most identify with and the same is reflected in the proportions of our Code Deco bottle.
"Love, love, love Juliette. I keep going back to this one." Phyllida Jay sniffed through several Code Deco fragrances and chose Juliette. Here's why.
Phyllida Jay is an author, fashion scholar and an anthropologist specialising in contemporary Indian fashion, luxury and sustainability. Her book Fashion India analyses the socio-economic and cultural background to the emergence of contemporary Indian fashion.